Marketing

An Overview of Marketing

Price: $79.00

CEUs: .5

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values...

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Marketing Planning

Price: $79.00

Total CPEs (WA): 4 (Technical: 0 | Non-Technical: 4)
CEUs: .5

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or...

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