Badge for Global Marketing

The MindEdge "Global Marketing" course reviews knowledge for the NASBITE Certified Global Business Professionalâ„¢ exam. The course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis. This badge certifies that all requirements of the course have been successfully completed. This course also awards the following credit: CEUs: 4

Criteria

  • You must complete the course with all required test scores of 70% or greater
  • Read all course materials and complete all course activities


Badge for Global Marketing

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